Sign up to our fortnightly newsletter and Daily Press Summary so we can keep you up to date with what’s going on. News sign-up Sample reports. Send colleagues a link to this content. Don’t show this message again. Being First to challenge long-held assumptions about consumers.
Log in or get a demo to find out more. Otherwise, we’ll assume you’re OK to continue. If anyone insists that traditional media holds no innovative creative opportunities anymore, hopefully projects such as K9FM will convince them to look — and listen — once again. Get a demo Do I subscribe? Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
Send colleagues a link to this content. Best practice guides that explain the how and caxe of marketing challenges to stay ahead of the ever-changing marketing landscape.
Pedigree’s Content Marketing Has Gone To The Dogs. Literally.
Like many dog-owners, my parents always turned on the radio for them when we left them home alone, to keep them company. I believe things may have gotten out of hand from someone with a love of digital and a belief in its effectiveness.
What else does this article talk about? Don’t show this message again. Log in or get a demo to find out more. Pedigree’s mission is to make the world a better place for dogs. Radio is a perfect example. With digital radio you can target advertising messages to specific interests or audiences as well as in broadcast. Sign in to Your Account or Register.
Send me a copy of this email as well. Like all the very best creative ideas, it was based on a simple but powerful insight.
These do a caee of sorts, by garnering PR buzz for a brand, but the effects are usually short-lived. But the truth is, it offers more reach and creative flex than ever.
Whilst people search for short-term PR gains on new platforms, there are meaningful innovation opportunities still available to creative thinkers in places that may have been overlooked.
To send to more than one recipient, put a comma between email addresses. I grew up in a household with dogs.
How K9FM Radio proved that old media remains rich territory for creative innovation – Radiocentre
Sign up to our fortnightly newsletter and Daily Press Summary so we can keep you up to date with what’s going on. Being something above and beyond simply Being First to crowbar a brand into the latest technology.
The brief was create a utility that made the world a better place for dogs. Perhaps Being First used to mean more. Being First to challenge long-held assumptions about consumers. When a platform starts to gather momentum stduy audience, you can be sure that a flurry of tactical brand ads will follow.
Case Study: K9FM
It was the First radio station created specifically for dogs. An idea that solves a problem facing dogs in New Zealand. We’ll ask you to provide a few details about yourself, your current role and what you do.
The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory.
PEDIGREE: K9FM | WARC
Companies of the Year Learn More. Combine prevalent consumer behavior with one of the most far-reaching broadcast media, and you have the atudy to do something relevant and different that adds real value for consumers and canines alike. Radio is often passed over in the creative pecking order.
We won’t share your information with other parties and won’t spam your mailbox. There is disproportionate focus on Being First in advertising.
You can change your cookie settings at any time. Owners were able to interact with the station by stuxy in and appearing live on air, broadcasting messages that their dogs could here.